Why Crowdsourcing?

Business leaders believe that their stakeholders -- consumers, employees and influencers -- have valuable insights, and crowdsourcing people’s insights are one of the main drivers for leading innovation and change.

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Why People’s Lab?

People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.

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Future of Business Citizenship

We surveyed 8,000 young people in 17 countries on citizenship, to understand what they value as individuals and what they expect from business.

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People’s Lab Case Studies

Innovation Challenge Network: Chicco Artsana - Nataieri 

Chicco Artsana & MSLITALIA used the People's Lab platform to create a Nataieri.it, an open digital community with moderated access where 100+ parents discuss issues in bringing up children and sharing their experiences.

Research & Insights Network: P&G Asia - Thank You Mom

P&G Asia and MSL Singapore used the People’s Lab platform to create a Social Media Regional Center, a secure, private community where 100+ P&G stakeholders and agency partners shared content and best practices for the “Thank You, Mom” campaign at the London 2012 Olympics.

Contest & Activation Network: Dell Go Green Challenge

Dell India used an early version of the People’s Lab platform to create a challenge for design students and others to share ideas on how to redesign, reuse and recycle gadgets to make them go green.

Expertise Request Network: MSLGROUP Crisis Network

MSLGROUP Crisis Network consists of 50+ MSLGROUP crisis experts across industries and geographies, who tap into each others’ insights in real time to help clients plan for and respond to crisis situations.

Read Our Insights

We share our People’s Insights magazines and monthly briefs to inspire more engaging campaigns, and to help clients navigate the complexities of the conversation age.

Monthly Brief: June + July (Good is Great) (Slideshare)

Magazine: The Future of Reputation (Slideshare, Visual.ly)

Monthly Brief: April + May (Slideshare)

Magazine: The Future of Employee (Re)Engagement (Slideshare / Scribd)

Magazine: The Future of Money
( Slideshare)

Special Report: Now & Next: Future of Engagement (Slideshare / Kindle eBook / iPad app )

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Read our blog posts

Walmart’s Fact Check | On Responding

This post is a part of our People’s Insights monthly brief for October, called “On Responding.” NYT calls Walmart a “drain on taxpayers” Over the summer, New York Times contributor Timothy Egan wrote the opinion piece The Corporate Daddy which painted a bleak economic future and criticized Walmart’s impact on the American economy. Egan’s argument: […]

The Coca-Cola Content Journey Debate | On Responding

This post is a part of our People’s Insights monthly brief for October, called “On Responding.” Debating the success of Coca-Cola’s corporate website In the beginning of this year, social media manager Mark Higginson wrote an article for content marketing blog Sparksheet questioning the benefit of content marketing and citing the Coca-Cola Journey corporate website […]

McDonald’s Our food. Your questions. | On Responding

This post is a part of our People’s Insights monthly brief for October, called “On Responding.” Fielding doubts about McDonald’s food People have been concerned about the quality of McDonald’s food for years, in part due to the documentary Super Size Me (2004), individual experiments like the Happy Meal Project to test if the food […]

NFL’s shaky stand on Domestic Violence | On Responding

This post is a part of our People’s Insights monthly brief for October, called “On Responding.” Background: The Ray Rice debacle In the beginning of the year, Baltimore Ravens footballer Ray Rice was arrested for assaulting his then fiancé (now wife) in an elevator at a casino. That very week, entertainment channel TMZ released the […]