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Our Approach

Big ideas that are rooted in strong insights and foresights have never been as important, and conversations and communities have become the most important sources of insights. Our approach is to crowdsource insights from our community of SPRINTers and feature the best of these as People’s Insights monthly briefs and People’s Insights magazines.

Latest Insights

The Future of Creativity - 15 drivers to engaging creatively in 2015
Fifteen experts from MSLGROUP and two from our larger Publicis Groupe family share their thoughts on what it takes to make our clients' voice matter. Know More

Report: The Future of Creativity

Fifteen experts from MSLGROUP and two from our larger Publicis Groupe family share their thoughts on what it takes to make our clients' voice matter.

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Trailer: The Future of Creativity

From re-defining what it means to be creative, to commenting on new developments and highlighting 15 key drivers of creativity, this magazine is sure to trigger debates around the role and meaning of creativity in the conversation economy.

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Infographic: Unlocking the Creativity in PR

Inspiration Corner

In the last two years, we have featured over 100 initiatives in the areas of social data, crowdsourcing, storytelling and citizenship, and synthesized insights from these into 8 People's Insights magazines and a 10-part annual report on the future of engagement.
Ready for some inspiration? Browse through our collection by topic and region.