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Our Approach

Big ideas that are rooted in strong insights and foresights have never been as important, and conversations and communities have become the most important sources of insights. Our approach is to crowdsource insights from our community of SPRINTers and feature the best of these as People’s Insights monthly briefs and People’s Insights magazines.

Latest Insights

Data In. Data Out. Transforming Big Data into Smart Ideas
Seven articles from MSLGROUP and SapientNitro experts, each taking a look at Big Data from a different perspective. Know More

Report: Data In. Data Out.

​Seven articles from MSLGROUP and SapientNitro experts, each taking a look at Big Data from a different perspective.​

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Intro: Big Data, Smart Ideas

Pascal Beucler, MSLGROUP's chief strategy officer, introduces the importance of data in communications.

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E.U. Special: Data in the European context

New policies in the EU digital market are shaping how brands can acquire and utilize Big Data.

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Inspiration Corner

In the last three years, we have featured over 100 initiatives in the areas of social data, citizenship, storytelling and crowdsourcing. We have synthesized insights from these into 11 People's Insights magazines and a 10-part report on the Future of Engagement. Ready for some inspiration? Browse through our collection by topic and region.