Why Crowdsourcing?

Business leaders believe that their stakeholders -- consumers, employees and influencers -- have valuable insights, and crowdsourcing people’s insights are one of the main drivers for leading innovation and change.

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Why People’s Lab?

People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.

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Future of Reputation

Our experts explore the evolving definition of reputation, how it can be protected, and how its sustainability can be assured for the future.

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People’s Lab Case Studies

Innovation Challenge Network: Chicco Artsana - Nataieri 

In 2012, Chicco Artsana & MSLITALIA used the People's Lab platform to create a Nataieri.it, an open digital community with moderated access where 100+ parents discuss issues in bringing up children and sharing their experiences.

Research & Insights Network: P&G Asia - Thank You Mom

In 2012, P&G Asia and MSL Singapore used the People’s Lab platform to create a Social Media Regional Center, a secure, private community where 100+ P&G stakeholders and agency partners shared content and best practices for the “Thank You, Mom” campaign at the London 2012 Olympics.

Contest & Activation Network: Dell Go Green Challenge

In 2010, Dell India used an early version of the People’s Lab platform to create a challenge for design students and others to share ideas on how to redesign, reuse and recycle gadgets to make them go green.

Research & Insights Network: MSLGROUP Insights Network

MSLGROUP Insights Network consists of 100+ MSLGROUP thinkers and planners, who share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data.

Expertise Request Network: MSLGROUP Crisis Network

MSLGROUP Crisis Network consists of 50+ MSLGROUP crisis experts across industries and geographies, who tap into each others’ insights in real time to help clients plan for and respond to crisis situations.

Read Our Insights

100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.

Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.

We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the People's Lab Quarterly Magazine, as a showcase of our capabilities.

People’s Insights Magazine

People’s Insights Annual Report

The “Now & Next: Future of Engagement” report, available as a Kindle eBook and an iPad app, highlights the ten most important frontiers that will define the future of engagement for marketers, entrepreneurs and changemakers.

Now & Next: Future of Engagement

The Future of Reputation

Our reputation management experts in France, Brazil, the US, UK, Germany, India, the Netherlands, China and Poland, explore the evolving definition of reputation, how it can be protected, and how its sustainability can be assured for the future.


Magazine: The Future of Reputation

Infographic: The Future of Reputation

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Message Barter

To raise awareness about their need for more teachers, Indian NGO Akanksha Foundation experimented with a message barter. The children who benefit from Akanksha schools and teaching centers would promote Bollywood celebrities’ movies and books for free. In return, they would ask celebs to promote their need for more teachers. Background: Akanksha Foundation Akanksha Foundation […]

Good is Great! People’s Insights monthly briefs – June and July

While compiling the final collection for this issue of the People’s Insights monthly brief, we realized that nearly all of the campaigns we chose had some angle of corporate and brand citizenship. Good is Great: People’s Insights for June & July by MSLGROUP Three of the eight campaigns we featured are winners from Cannes. Others […]

Coca-Cola Happy ID

Source: usatoday.com Peru is ranked first in economic growth in Latin America, but is as low as 16th on the happiness index. To make Peru a happier nation and to bring a smile to Peruvians’ faces, Coca Cola launched Happy ID. What is Happy ID / DNI Feliz? Watch the video: Coca-Cola – Happy ID […]