This post is a part of our People’s Insights monthly brief for November, called “Disrupt, or be Disrupted.” Amazon has had mixed success with its new products. The Kindle was a huge hit and fuelled the market for ereaders. The Amazon Fire phone on the other hand entered a crowded market and failed to make […]
People’s Lab Case Studies
Innovation Challenge Network: Chicco Artsana - Nataieri
Chicco Artsana & MSLITALIA used the People's Lab platform to create a Nataieri.it, an open digital community with moderated access where 100+ parents discuss issues in bringing up children and sharing their experiences.
Research & Insights Network: P&G Asia - Thank You Mom
P&G Asia and MSL Singapore used the People’s Lab platform to create a Social Media Regional Center, a secure, private community where 100+ P&G stakeholders and agency partners shared content and best practices for the “Thank You, Mom” campaign at the London 2012 Olympics.
Contest & Activation Network: Dell Go Green Challenge
Dell India used an early version of the People’s Lab platform to create a challenge for design students and others to share ideas on how to redesign, reuse and recycle gadgets to make them go green.
Expertise Request Network: MSLGROUP Crisis Network
MSLGROUP Crisis Network consists of 50+ MSLGROUP crisis experts across industries and geographies, who tap into each others’ insights in real time to help clients plan for and respond to crisis situations.
Read Our Insights
We share our People’s Insights magazines and monthly briefs to inspire more engaging campaigns, and to help clients navigate the complexities of the conversation age.
Monthly Brief: June + July (Good is Great) (Slideshare)
Monthly Brief: April + May (Slideshare)
Magazine: The Future of Money
Search People’s Lab
Subscribe to our e-mail newsletter to receive updates.
Read our blog posts
This post is a part of our People’s Insights monthly brief for November, called “Disrupt, or be Disrupted.” Apple recently unveiled a project that took years in the making: Apple Pay. The iPhone 6 and 6 Plus come with NFC chips which enable safe storage of credit and debit cards and quick payment by tapping […]
This post is a part of our People’s Insights monthly brief for November, called “Disrupt, or be Disrupted.” Email today is not perfect. A Google search for “too many emails” brings up 95 million responses. As people chase for the coveted “Zero” Inbox, some have introduced email management systems, games and new apps to help […]
This post is a part of our People’s Insights monthly brief for November, called “Disrupt, or be Disrupted.” Southwest Airlines left no stone unturned with Project LUVSeat, a great example of achieving the triple bottom-line – performance, planet and people. It began with Evolve – an eco-redesign to Southwest’s entire fleet of Boeing 737-700 and […]