We are delighted to share our report titled Now & Next: Future of Engagement. The report highlights the ten most important frontiers that will define the future of engagement for marketers, entrepreneurs and changemakers.
by Olivier Fleurot, CEO, MSLGROUP
by Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP
by Gaurav Mishra, Asia VP of Insights, Innovation & Social, MSLGROUP
by Nidhi Makhija, Manager-Insights, MSLGROUP
Individual chapters: Ten Frontiers for the Future of Engagement
Inspiring people to collectively fund projects they are passionate about and help bring them to life.
#2 Behavior Change Games blog | Slideshare) Using game design technique and the power of communities to motivate people to achieve challenging tasks in the real world.
#3 Collaborative Social Innovation blog | Slideshare)
Synthesizing community contributions to co-create innovative and sustainable solutions around a shared purpose.
#4 Grassroots Change Movements blog | Slideshare)
Inspiring people to act as change agents in a way that their actions can be aggregated or coordinated, leading to significant impact and meaningful change.
#5 Co-creation Communities blog | Slideshare)
Synthesizing community contributions to create new artifacts including books, movies, music, art, software, products and solutions.
Aggregating, organizing and sharing content created by others to add context, narrative and meaning to it.
#7 Transmedia Storytelling blog | Slideshare)
Sharing interlocking parts of a storyworld on different media channels to create an immersive experience and drive participation, action and loyalty.
#8 Collective Intelligence blog | Slideshare)
Synthesizing search, social and sensor data streams into insights about our behaviors in relation to relevant others to guide smarter actions.
#9 Social Live Experiences blog | Slideshare)
Blending technology, community and location to create immersive experiences that blur the boundaries between online and offline.
#10 Collaborative Consumption blog | Slideshare)
Using technology and community to enable people to share, sell, rent, swap, barter and gift spaces, products, services and experiences.