The market of health and fitness apps is huge, and pregnancy-related apps are one of the most popular categories.
On average, 47% of subscribers using one or more health apps use a pregnancy-related app.
Bellabeat entered the market with a fetal monitor. In 2014, Bellabeat unveiled its cutting-edge collection of three new products for expecting women.
Balance is a smart scale, Leaf is a smart health tracker and Shell is a smart pregnancy and baby monitor.
All three products are connected to corresponding apps which monitor the activity of the wearable/useable products.
There are similar pregnancy-related apps in the market, though none with an interactive app-and-product feature like Bellabeat.
What makes Bellabeat unique is their aesthetic quality – both with the app as well as the products. The products have been designed to look chic and appealing. So much so that one of the products – the Leaf monitor – can be worn as a bracelet, necklace or brooch.
Bellabeat’s strategy is a good example in how seemingly ‘techie’ products – like health monitoring devices – can be made more appealing to consumers by
(a) engaging them with the product (interactive apps)
(b) implementing innovative product design
Pregnancy guide apps for the dads. Click here to know more
This post is a part of our People’s Insights brief for January-February 2015 – Inspiring Innovations