Chivas Regal’s ‘The Venture’

Chivas Regal’s ‘The Venture’

Start-up culture has rapidly caught on in the past decade, and a sub-culture has grown within it – that of social entrepreneurship. Social entrepreneurship involves building businesses that, in addition to making profits, also focus on driving positive change by … Continued

Greek Bailout Fund

Greek Bailout Fund

Reports about Greece’s struggling economy have appeared extensively in the international media lately, and as policy-makers in Europe attempt to salvage the situation, a 29-year-old Briton took it upon himself to find a solution. Thom Feeney, a marketing manager from … Continued

Near Me

Near Me

Call it by any name – sharing economy, collaborative consumption, relationship economy or asset economy – the sharing  and leasing of products and services has gained rapid momentum in recent year. In the past five years alone, the sharing economy … Continued

Coca-Cola Founders: #CorporateVCs

Coca-Cola Founders: #CorporateVCs

An increasing number of brands and corporations today are veering towards the entrepreneur trend. In the last few years, the gap between large, traditional  corporations and fresh startups seems to be being bridged with collaborations that benefit the short-term as … Continued

Drones for Good

Drones for Good

Since their invention, drones have been associated with warfare, espionage and other undercover military operations. People – the common man and those in the government alike – have been wary of drones. While drones, also known as Unmanned Aerial Vehicles … Continued

Creation Via Constraint

Creation Via Constraint

By Renee Wilson, our Chief Client Officer at MSLGROUP, and also the PR jury president at the Cannes Lions International Festival of Creativity in 2014.  Today, common sense might say that having larger budgets, bigger resources, and increased time, will enable us … Continued

Custodians of Collaboration

Custodians of Collaboration

Kim Piquet is Executive Strategic Planner at MSLGROUP Italy. A terrible soccer player, his dad once advised him to “Get a ball and practice free kicks at a wall every day.” Creativity is his ball.   Collaboration is everywhere Jeremy Rifkin, … Continued

Creativity in a Technology Enabled World

Creativity in a Technology Enabled World

By Rishad Tobaccowala, Chief Strategist, Publicis Groupe  Creativity is the lifeblood of brands. Yes technology and data increasingly matter but people are carbon based life forms and not silicon avatars. We have emotions and moods and feelings.  Blaise Pascal the French philosopher … Continued