Organising for Real-Time

Organising for Real-Time

Jean-Philippe Martzel is Deputy General Manager and Head of Strategic Planning, DigitasLBi France.  Welcome to the age of Real-Time Brands.  Tide and Oreo are well-known as real-time communication precursors. This “live” brand behavior was far from being a trial run. … Continued

Genius of the Year

This post is part of the People’s Insights monthly brief for August. In late 2013, young Bollywood actress Alia Bhatt incorrectly answered a general knowledge question on a popular Indian talk show Koffee with Karan. She immediately became the talk … Continued

Right to be forgotten

In a landmark ruling on May 13, the European Court of Justice made it mandatory for internet search engines like Google to remove links to outdated information about European users for privacy reasons. The ruling applies to all 28 member states of the … Continued

Spent-“Looking for Change”

 It’s expensive to be poor Watch the documentary: Spent: Looking For Change For one-third of the population in the US, the traditional financial system is not working. According to a 2011 FDIC National survey, 70 million Americans are “undeserved” by … Continued