6 Inspiring data-driven initiatives

6 Inspiring data-driven initiatives

From generating insights to predicting sales, from safeguarding reputations to driving engagement strategies – with a little bit of creativity, data can play a leading role. Featuring initiatives by Netflix, Taxi Stockholm, Alibaba, McDonald’s, meteolytix and The New York Times. … Continued

Localizing data and insights

Localizing data and insights

by Aruna Handique, Planning Manager, India, MSLGROUP Localization matters. Despite globalization and the connectedness it brings, we cannot overlook the importance of real relationships, at a real human level. The days of mass, uniform and global sameness are not acceptable … Continued

Big Data, Smart Ideas

Big Data, Smart Ideas

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Whether People-Generated, Social-Generated or Objects-Generated, a phenomenal amount of data is produced every single minute. The more it goes, the more our attitudes and behaviors, our opinions and centers of interest, … Continued