Over the years, the preference for ‘sumptuous’ food has gradually been replaced by an inclination for ‘well-balanced’ and ‘healthy’ meals. No longer is taste the only factor driving consumers’ consumption habits – determinants like quality and nutritional value, among other associated health concerns, have taken center stage in the rising consumer consciousness about food. More and more consumers are questioning what they’re putting in their bodies, and food safety has come to the forefront of their – and as a result food manufactures’ – priorities. Several well-known instances of food recalls in the recent past have only further eroded consumers’ faith in mass-produced foods, and they’re increasingly leaning toward food that’s clean, simple and more naturally produced.
As awareness about the benefits of a healthy lifestyle grows, consumers are making a direct association with the food they consume and the illnesses that ail them – and are taking active steps to make informed food choices, even willing to pay more for healthier alternatives. Buzzwords like ‘organic’, ‘preservative-free’ and ‘all-natural’ dominate the discussions around health food. That there’s a global health food movement cannot be ignored – and although the definitions of ‘healthy food’ and ‘nutrition’ may vary across geographies and cultures, the desire among people to consume food that doesn’t harm them and their future generations in the long run is universal, and will only grow with time.