Introducing MSLGROUP People’s Lab: Crowdsourcing Insights & Innovation

Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP

Gaurav Mishra, Asia Director of Social Media, MSLGROUP

The Power of People’s Insights

According to the recent PwC CEO Survey of 1200+ business leaders across 69 countries, business leaders believe that crowdsourcing people’s insights are one of the main drivers for leading innovation and change.

We have a significant body of knowledge on crowdsourcing now, including business rationale, application areas, best practices and case studies. We have seen dedicated third-party crowdsourcing platforms in action for almost a decade and learned from their successes and failures. We have seen diverse Fortune 500 corporations design dedicated large-scale platforms to crowdsource insights and innovation across business functions. However, we still see a gap in the market for a complete yet cost-effective crowdsourcing solution that can be used across multiple application areas.

People’s Lab: Crowdsourcing Insights & Innovation

We are delighted to share that we are launching MSLGROUP’s People’s Lab crowdsourcing platform and approach today to help organizations tap into people’s insight for innovation, storytelling and change.

People’s Lab helps organizations build and nurture public or private, web or mobile, hosted or white label communities around four pre-configured application areas: Expertise Request Network, Innovation Challenge Network, Research & Insights Network and Contest & Activation Network.

People’s Lab comes with powerful community and game thinking features and full email integration. People share rich multimedia content and vote/ comment on other people’s content. Our social intelligence algorithm helps us identify the most influential people, themes and content. Finally, our solution includes end-to-end support including custom design and development, community management and content creation.

People’s Lab Case Studies

The People’s Lab platform has been designed and developed by MSLGROUP’s social team in India with inputs from our insights and innovation experts from all over the world. Over the last year, we have used the People’s Lab platform and approach to create communities for both MSLGROUP and its clients:

1. Contest & Activation Network: Dell Go Green Challenge

In 2010, Dell India used an early version of the People’s Lab platform to create a challenge for design students and others to share ideas on how to redesign, reuse and recycle gadgets to make them go green.

2. Innovation Challenge Network: MSLGROUP Innovation Catalysts Network

MSLGROUP Innovation Catalysts Network consists of 150+ MSLGROUP agency leaders, practice leaders and client leaders, who share insights with each other to co-create new and innovative client offerings.

3. Research & Insights Network: MSLGROUP Insights Network

MSLGROUP Insights Network consists of 50+ MSLGROUP thinkers and planners, who share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.

4. Expertise Request Network: MSLGROUP Crisis Network

MSLGROUP Crisis Network consists of 50+ MSLGROUP crisis experts across industries and geographies, who tap into each others’ insights in real time to help clients plan for and respond to crisis situations.

People’s Lab Insights & Foresights Approach

The People’s Lab crowdsourcing platform also enables our distinctive insights and foresight approach, which consists of four elements: organic conversation analysis, MSLGROUP’s own insight communities, client-specific insights communities, and ethnographic deep dives into these communities.

As an example, 50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it — on the MSLGROUP Insights Network itself but also on the broader social web — to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.

As you can imagine, we can bring the same innovative approach to help you distill insights and foresights from conversations and communities. As a matter of fact, we are helping a leading consumer products company identify beauty influencers in several key markets using our community-driven insights and foresights approach.

Providing our clients with ideas that are strongly grounded in insights and foresights is core to our strategy, as a leading “People Relations” network. The People’s Lab platform and approach helps us distill a deep understanding of societal values, consumption behaviors and attitudes towards brands, not only in terms of insights that help explain our world today, but also foresights that give us a glimpse of future worlds.

To start a conversation on how we can help you win with insights and foresights, write to Pascal Beucler at

Gaurav Mishra

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