Introducing the Fourth Issue of People’s Insights Quarterly Magazine

Pascal Beucler, SVP and Chief Strategy Officer, MSLGROUP
Gaurav Mishra, Asia VP of Insights, Innovation & Social, MSLGROUP

We are delighted to share the fourth issue of the People’s Insights Quarterly Magazine with you.

The People’s Insights Quarterly Magazine pulls together insights from MSLGROUP’s Insights Network — a private network created on our proprietary People’s Lab crowdsourcing platform — in which 100+ planners within MSLGROUP share and discuss thought-provoking research and inspiring projects in the areas of social data, crowdsourcing, storytelling and citizenship.

Every week, we pick one project from the MSLGROUP Insights Network and curate conversations around it — on the network itself but also on the social web — into a weekly insights report. Every quarter, we present the thirteen insights reports to you, along with original research from our global network, as an online magazine.

People’s Insights Quarterly Magazine, Volume 1, Issue 4

In previous issues of the magazine, we have showcased original research and thinking from our network on purpose-inspired transmedia storytelling, the transformation of healthcare in Europe, and the role of social media in how food brands are perceived and how moms make food decisions. In this issue, we share two original research reports: MSL Seattle on snacking conversations in the United States and 2020 MSL on the perceptions of technology brands amongst Indian bloggers.

We also share thirteen case studies on inspiring projects in the areas of social data, crowdsourcing, storytelling and citizenship.

Social Data:

– How Nike is reinventing itself as a technology company with Nike Plus and Nike Fuel
– How MTV created a behaviour change game for the 2012 U.S. presidential elections
– How Vicks used search and social data to engage moms in areas with high incidences of flu


– How LEGO is co-creating new products with its customers at LEGO CUUSOO
– How Open Ministry is enabling Finland to crowdsource new legislature
– How United Colors of Benetton used crowdfunding to sponsor 100 youth projects
– How Rainier Beer used crowdsourcing to engage fans


– How Coke Zero, Intel and Toshiba are using transmedia storytelling to create immersive experiences
– How Intel is rethinking branded content with its social curation platform iQ


– How American Express created a shop small movement with Small Business Saturday
– How It Gets Better created a movement to inspire LGBT youth to share their stories

What’s Next

Next, you can register to receive our annual report titled Now & Next: Ten Frontiers for the Future of Engagement, to be released in mid-February as an iPad app and a Kindle ebook. In this report, we have synthesized the insights from our year-long endeavor to identify the ten most important frontiers that will define the future of engagement for business leaders and changemakers.

In 2013, we will continue to track inspiring projects at the intersection of social data, crowdsourcing, storytelling and citizenship, with a focus on projects that are shaping the future of education, learning and capability building; environment, energy and sustainability; health, wellness and nutrition; and happiness, kindness and human potential.

Do subscribe to receive our weekly insights reports, quarterly magazines, and annual reports, and do share your tips and comments with us at @PeoplesLab on Twitter.

You can also read this magazine at Slideshare, Scribd and Issuu.

Nidhi Chimnani

Nidhi Chimnani

Nidhi is Director of Research and Insights at MSLGROUP. She tracks digital consumer trends for People’s Insights and is community manager of MSLGROUP’s insights community SPRINT. Tweet her at @nidhichimnani

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