Every month we look at a couple of inspiring initiatives to track how brands and organizations are engaging with people in the conversation age. This month, we picked new initiatives that are indicative of larger trends that will unfold over 2015.
We’re seeing campaigns from people, activists, brands and governments to change the way we consume – live, shop, eat and engage. Technologies are maturing and governments are trying to shape the new world, with quite some friction between the two. Overall, there’s a demand that brands and tech companies behave more responsibly.
Here’s an overview of what to expect in 2015:
- Stories about Climate Change. Skype opened the gates with its story about Kiribati, an island that could be one of the first victims of rising sea levels. 2015 will be filled with demonstrations, stories and pledges of action as governments convene to create a new agreement on climate at the UN’s COP21 next December.
- “Eat less. Move more.” gets replaced with “Eat different.” In earlier issues of People’s Insights, we covered initiatives by the US and UK governments to tackle the growing epidemic of obesity. A new documentary, “Fed Up,” urges people to reduce their consumption of sugar.
- Governments ‘versus’ Innovation. Governments worldwide have been criticized for taking action against companies like Uber and Airbnb… but are simultaneously expected to safeguard people’s safety, privacy, jobs and the larger economy. As this continues in 2015, can governments overcome the perception of being ‘anti-innovation’ and be seen as ‘shaping a better future’?
- One-hour delivery. Amazon just announced one-hour delivery for Prime members in parts of New York, with plans to expand to more cities in 2015. Other retailers will have little choice but to offer similar services.
- More brands on Instagram. Instagram recently announced it has more than 300 million monthly active users, more than Twitter’s 284 million. The platform can certainly be used for major brand activations, and we expect more brands to get on Instagram in 2015.
- Insurance for crowdfunding. Crowdfunding platform Indiegogo is testing a new feature – people can pay for insurance on projects they choose to fund. Will this sense of security encourage more people to back projects, with higher investments?
- Digital releases for movies. With theatre chains shying away from Sony’s The Interview, the studio decided to launch the movie at independent theatres – and online. Online sales totaled an impressive $15 million in the first few days. Can we expect more digital releases of blockbuster movies?
Let us know what you think at @PeoplesLab on Twitter. We look forward to your feedback and comments, and hope you enjoy this issue.