Part 2: The Mobile & Wearable Web

Wearable tech is the buzz word of 2015, and rightly so.

The fairly new landscape of wearable technology is already dotted with promising prospects. Emerging trends and innovations are paving the way for a more connected, seamless and integrated world. Smartwatches, fitness trackers and wristbands that monitor overall health are quite commonplace today, and are increasingly becoming a part of people’s everyday lives.

One of the reasons wearables are rising in popularity and preference is their association with mobile phones and the Internet of Things (IoT).

Most wearables, for optimal functionality, require a corresponding mobile app. This close relationship with mobiles makes wearable tech much more accessible and desirable to people. Wearables allow people to know themselves better – by providing insights into their daily habits and activities.

In Part 2 of this two-part series on the rising mobile and wearable space, we explore eight interesting initiatives – wearables and mobile applications that are changing the lives of consumers as well as modern business. Click here to view Part 1: The Mobile & Wearable Web.

Introduction

Why do we as communications professionals need to be abreast of the latest developments in Wearables?

Adrian Rosenthal (@neurosenthal), Head of Digital & Social – MSL Germany explains how we can leverage wearable tech to offer value to our clients. His article is filled with key takeaways and insights from the recent Mobile World Conference (MWC) and South by Southwest (SXSW).

 

Wearables – Enhancing the Quality of Life

While wearables are still – to a large extent – looked at as personal style statements, they’re evolving to offer more features and value. We’re noticing a gradual but definite shift to improve how people live, work and socialise, especially as the wearable industry expands beyond fitness trackers and smartwatches.

  1. Making Events Shareable: Insider Band
    The Insider Band uses NFC technology in an innovative way to make social events (like music festivals) more shareable. The wristband enables festival-goers to perform mobile activities like sharing photos and checking in to events with a tap of the wrist – without the need for cell phone reception from service providers.
  2. Making Travel Seamless: Sesame Ring
    The Sesame Ring could change how people use public transport. The ring tackles the challenge of having to spend time fishing for travel cards in bags and wallets at subway stations. This invention embeds the RFID technology of subway cards within the rings – making getting access to stations as easy as flashing the ring.
  3. Bridging the Gap between Virtual & Reality: Oculus Rift
    Virtual Reality headset Oculus Rift is turning the world of virtual reality around with applications that go beyond gaming – for use in healthcare, military training and more.

 

Wearables – Pushing the boundaries of Healthcare

Health and fitness-related wearables dominate the market today, and they’re predicted to grow.

The data collected by health-oriented wearables presents a huge opportunity for doctors and the healthcare community, and enables them to glean better insights about their patients’ health. The healthcare industry is already using data obtained from wearables to a certain extent: research firm IDC says that by 2020, 70% of healthcare organisations will be using wearables for improved patient care.

  1. Predicting Epilepsy Attacks: Embrace Wristband
    The Embrace wristband by Empatica could significantly improve the quality of life for those suffering from epilepsy. Combining motion data with stress levels detected from the wearer’s skin, Embrace alerts the wearers as well as their friends, family members and doctor about a possible epilepsy attack.
  2. Making Healthcare Safer: Smart Bandaid
    Joining the fight against Ebola is the Smart Bandaid – a wearable that lets doctors and caregivers monitor patients’ health without having to be present next to them. This can bring down the risk of contracting Ebola for those attending to the patients, leading to better quality of treatment and care.

Monitoring Health from Day 1: Smart Diapers
Pixie Scientific, a company that studies biological human data for insights, has created a range of diapers that unobtrusively track urine from used diapers to detect potential irregularities that could point to the infant’s risk of developing illnesses (like type 1 diabetes) and kidney ailments.

 

Mobiles – Seamless Integration & Impactful Storytelling

With more and more of the world turning to mobile phones to do everything from placing a call to tracking heart beats, it make sense for businesses and brands to integrate mobiles into the communications strategy and the product development process to become more relevant to people.

  1. Catering to the Mobile Generation: IKEA’S Wireless Charging Furniture
    IKEA’s new range of furniture that charges mobile phones without the use of wires is a revolution in the furniture industry. With its aesthetically designed furniture that caters to the mobile era, it almost treats mobiles as extensions of our bodies.
  2. Using Constraints to Create a Story: Nat Geo Wild on Snapchat
    Content on Snapchat self-destructs after 24 hours, making the channel a perfect fit for Nat Geo Wild’s campaign to raise awareness about the declining population of big cats in the wild. Nat Geo Wild chose the Snapchat Story feature to show its followers images of big cats – images which slowly faded away as users scrolled through them, never to be seen again.

We hope you enjoy this issue. Let us know what you think at @PeoplesLab

 

Melanie Joe

Melanie Joe

Melanie is Consultant - Research and Insights at MSLGROUP, based in Mumbai. She tracks inspiring initiatives in the digital space for People's Insights.

2 Responses to “Part 2: The Mobile & Wearable Web”

  1. MSLGROUP Peoples Lab (@PeoplesLab)

    And here’s Part 2 of our monthly on how #mobiles & #wearables are changing consumer lives as well as modern business! http://t.co/VTAr5gwgik

    Reply
  2. @MSL_Germany

    “Wearable tech is the buzz word of 2015, and rightly so”. Mehr dazu auch hier: http://t.co/TykTJZHKyd
    @msl_digital @neurosenthal

    Reply

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