Skype’s Turning the Tide

2015 will be a significant year for the movement to address climate change. This past September, over 300,000 people participated in the People’s Climate March in New York, demonstrating to governments and corporations that climate change is high on their priorities. The last few months have also seen world leaders and lawmakers proceed in their negotiations to find an agreement that governments can sign at the next UN conference on climate change (COP 21) in December 2015.

We expect more companies and brands to join the conversation, to announce their support for the movement or highlight their efforts to protect the environment.

A great example is Skype, which shared a powerful story of island nation Kiribati which is on the “front line” of climate change. In a video called “Turning the Tide,” Skype follows journalist Anna Therese Day and photographer GianlucaPanellaas they investigate the effects of higher sea levels on the people of Kiribati and the government’s dual efforts to preserve the islands and relocate the population.

The connect to the brand? Skype helps Day and Panella, a “modern mobile news team,” “get to the heart of the story quickly.”

Simple, subtle, powerful.

Watch the video:

Follow the duo’s coverage of Kiribati on CNN and Mashable


This post is a part of our December monthly brief: Trends for 2015 – Stories about Climate Change.

Nidhi Chimnani

Nidhi Chimnani

Nidhi is Director of Research and Insights at MSLGROUP. She tracks digital consumer trends for People’s Insights and is community manager of MSLGROUP’s insights community SPRINT. Tweet her at @nidhichimnani

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