Today, the Internet of Things and the big data that comes along with it are giving us new tools and constructs for developing a deeper understanding of how this messiness of human behavior works. Simply put, sensors are our future.
We are delighted to announce our latest People’s Insights report “Data In. Data Out. Transforming Big Data into Smart Ideas.” Data in. Data Out. features seven articles from MSLGROUP and SapientNitro experts, each takes a look at Big Data from a different perspective. Six … Continued
By Allan Dib, SVP, Planning and Analytics, North America, MSLGROUP Bigger house = bigger maintenance cost, bigger car = bigger fuel cost and bigger pay check = more things to buy. Bigger does not equal better. The same goes … Continued