AshleyMadison Hack

AshleyMadison Hack

The number of high-profile cyber attacks – from Sony Pictures’ November 2014 hack to health-insurer Premera Blue Cross’ hack earlier in March 2015 – have been on the rise in the recent past, and seem to be getting more serious with … Continued

6 Inspiring data-driven initiatives

6 Inspiring data-driven initiatives

From generating insights to predicting sales, from safeguarding reputations to driving engagement strategies – with a little bit of creativity, data can play a leading role. Featuring initiatives by Netflix, Taxi Stockholm, Alibaba, McDonald’s, meteolytix and The New York Times. … Continued

Localizing data and insights

Localizing data and insights

by Aruna Handique, Planning Manager, India, MSLGROUP Localization matters. Despite globalization and the connectedness it brings, we cannot overlook the importance of real relationships, at a real human level. The days of mass, uniform and global sameness are not acceptable … Continued