6 Inspiring data-driven initiatives

6 Inspiring data-driven initiatives

From generating insights to predicting sales, from safeguarding reputations to driving engagement strategies – with a little bit of creativity, data can play a leading role. Featuring initiatives by Netflix, Taxi Stockholm, Alibaba, McDonald’s, meteolytix and The New York Times. … Continued

People’s Insights Volume 1, Issue 27: McDonald’s Germany – Mein Burger

Germany’s 1st crowdsourced burger To celebrate its 40th anniversary in Germany, McDonald’s launched a six-month-long crowdsourcing campaign, inviting Germans to make their own burgers online at mcdonalds.de/mein_burger. McDonald’s Germany had already created many ‘limited time only’ promotional burgers, and wanted to … Continued