The Future of Food Communications: Winning Share of Mouth in the Conversation Age

We are delighted to announce our latest People’s Insights report The Future of Food Communications: Winning Share of Mouth in the Conversation Age.

In The Future of Food Communications, we feature the voices of experts from inside and outside MSLGROUP who examine
current food trends, consumer food behavior and how food technology can enable food companies to be at the forefront of innovation

Based on the need for a transformative communications model in the modern food and beverage industry, MSLGROUP has unveiled Six Communication Drivers for Winning Share of Mouth in the Conversation Age.  The drivers – distilled from the expert opinions of top food industry communications experts inside and outside the firm — are supported by secondary research.

 

Introduction:

Making the communication matter: imagery, words and speech strategies around food and nutrition
by Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP

 

I. Share of Mouth in the Conversation Age

The Fourth Industrial Revolution: New World, New Rules
by Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle

 

II. Six Consumption Drivers for Winning Share of Mouth

  1. Health & Wellness
  • Food, genomics and the microbiome: What are the implications for food producers?
    By Kerry Neville, Registered Dietitian
  • The growing affinity for ‘Fresh Food’ in Asian markets
    By Aruna Handique, Planning Manager, MSLGROUP India
  • Nutrition: What does it mean for emerging economies?
    By Narendra Nag, Regional Director, Integrated Planning & Asia Practice Leader, Social Media and Digital, MSLGROUP Singapore

2. Culture

  • ¿Hablas Comida?
    By Vickie Allande-Fite, SVP, MSLGROUP Los Angeles (Hispanic Specialty Lead)
  • Man the provider is really man the buyer!
    By Steven L. Katz, CEO and Founder, Man the Kitchen
  • Big Food: How can it repair the cultural disconnect?
    By Gina Santana, VP, Strategic Planning Director, Leo Burnett USA

3. Reputation & Advocacy

  • Integrated Sustainable Thinking: A Critical Necessity for Food Companies
    By Arabella Bakker, Director, Consultancy and Communications, Salterbaxter MSLGROUP
  • Drop-by-Drop: Water Footprinting for a Sustainable Food Supply Chain
    By Caroline Carson, Consultant, Salterbaxter MSLGROUP
  • Transparency Coming for Genetically Engineered Foods
    By Lisa Kelly, MPH, RDN, Registered Dietitian
  • Green Tables: How Restaurants Will Lead Sustainable Food Consumption
    By Melanie Joe, Consultant, Research & Insights, MSLGROUP
  • Food Marketing to Millennial Parents: A China Perspective
    By Irene Ling, Manager, Strategic Insight & Impact, MSLGROUP Asia

4. Visual Stimuli

  • Food as a beauty product
    By EJ Armstrong, Commercial Food Photographer, Art Director, Armstrong Pitts Studios

5. Recommendation

  • How food ideas catch fire and cross borders through the power of online recommendation
    By Esmee Williams, Allrecipes, Vice President, Consumer & Brand Strategy
  • Online recipes: What factors best promote sharing?
    By Erin Dorr, Vice President, Digital & Social Strategy, MSLGROUP
  • Capturing Share of Mouth in the Subscription FoodService Marketplace
    By Brianne Killinger, Vice President, MSLGROUP

6. Appetite Appeal

  • Building the next culinary dream: Communicating food’s appetite appeal for today & tomorrow                                                 By Mimi Bonnett, Director, Food and Drink Reports
    Diana Kelter, Foodservice Analyst
    Jeannette Ornelas, Social Media Analyst

 III. Global Food Trends Study

 Future of Food Special

  • EXPO Milan: Evaluation of its success and forecast of its legacy                                                                                                 By Elena Zaco, Senior Account Executive, MSLGROUP Italy
  • Looking Forward: Dining on Driverless Cars                                                                                                                               By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle

 

Conclusion

  • The All-Natural, High Tech Future of Food                                                                                                                                  By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle

 

This post is part of our People’s Insights report The Future of Food Communications: Winning Share of Mouth in the Conversation Age.

 

 

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People's Lab

People’s Lab is MSLGROUP’s proprietary crowdsourcing platform & approach that helps organizations tap into people’s insight for innovation & change.

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